Chocolate should be said to be a gift that couples often give, but in the face of all kinds of chocolates on the market, what kind of packaging can impress consumers the most?
As a product that is popular among consumers (especially female consumers), chocolate has its own unique concept in its product attributes, uses, target consumer groups, product propositions, and product concepts. Chocolate and candy are snack foods, but Different from general snack food. Chocolate packaging also needs to reflect the uniqueness of chocolate.
In terms of packaging, chocolate packaging materials have certain restrictions. “Chocolate is made of cocoa liquor, cocoa powder, cocoa butter, white sugar, dairy products and food additives. All solid components are dispersed between the oils and fats, and the continuous phase of the oils becomes the skeleton of the body.” Due to such materials and processes, chocolate has relatively high requirements for temperature and humidity, and when the temperature and relative humidity are high At the time, the gloss of the chocolate will disappear, and the skin may appear whitish, oily, etc. In addition, the chocolate is also easy to absorb other odors. So these all require careful treatment of chocolate packaging materials.
What details should be paid attention to in packaging design
The performance of the packaged product The performance of the packaged product mainly includes the physical state, shape, strength, weight, structure, value, danger, etc. of the product. This is the first problem to be considered when packaging.
① Product state. There are mainly solid, liquid, gaseous, mixed, etc. Different physical states have different packaging containers.
② Product appearance. There are mainly square, cylindrical, polygonal, special-shaped, etc. The packaging should be designed according to the shape characteristics of the product. The packaging is required to be small in size, well-fixed, stable in storage, and in line with standardization requirements.
③ Product strength. For products with low strength and vulnerable to damage, the protective performance of the package should be fully considered, and there should be obvious marks on the outside of the package.
④ Product weight. For heavy products, special attention should be paid to the strength of the packaging to ensure that it is not damaged during circulation.
⑤ Product structure. Different products often have different structures, some are not pressure-resistant, and some are afraid of impact. Only by fully understanding the product structure, can different products be properly packaged.
⑥ Product value. Different products have great differences in value, and those with higher value should be given special consideration.
⑦ Product hazard. For flammable, explosive, toxic and other dangerous products, to ensure safety, there should be precautions and specific marks on the outside of the package.
How to position packaging design
“Who are our customers?”
Different customer groups have different personalities and different hobbies. According to different personalities and hobbies, tailor-made different packaging designs will undoubtedly have better marketing effects.
“When are our products on sale?”
According to current trends and the lifespan of product packaging, designers need to update the packaging in due course. Otherwise, they will not be able to keep up with the pace of the market and will be eliminated.
“Where are our products sold?”
In different occasions, different regions, and different cultural habits, products also need to be properly positioned for packaging.
“Why is it designed this way?”
This question is actually to make a summary of the above design, and to emphasize the personality of your product in due course. Only by clarifying your own personality can you give life to the packaging.
How to design product packaging
Have your own design style and find your own product positioning from the very beginning.
It is practical, choose suitable materials, and easily save the low cost.
Choose a simple color scheme, don’t be too fancy, just keep it simple.
Choose a suitable size and design the packaging that best fits the product.
Choose appropriate fonts and typography, and cleverly design it into the packaging.
Carry out the unboxing experience and modify the packaging of the product many times to do the best.
Post time: Sep-14-2022
Post time: 2023-04-27 09:51:29
