How to package a chocolate box
Chocolate, it should be said, is a gift often given by couples, but faced with the variety of chocolates on the market, what kind of packaging can best impress consumers?
Chocolate, as a product popular among consumers (especially female consumers), has its own unique ideas in its product attributes, uses, target consumer groups, product propositions and product concepts. Chocolate and candy belong to leisure food, but they are different from general leisure food. The packaging of chocolate also needs to reflect the uniqueness of chocolate.
On the packaging, chocolate packaging materials have certain restrictions, “chocolate is made of cocoa liquid, cocoa powder, cocoa butter, sugar, dairy and food additives and other raw materials, after mixing, fine grinding, refining, temperature regulation, casting, freezing molding and other processes, all the solid components dispersed between the fat, the continuous phase of the fat becomes the skeleton of the constitution. Because of such materials and processes, chocolate has high requirements for temperature and humidity. When the temperature and relative humidity are high, the luster of chocolate will disappear, and the skin may be white and oily. In addition, chocolate is easy to absorb other odors. So these require careful treatment of chocolate packaging materials.
What details should be paid attention to in packaging design
Performance of the packaged product Performance of the packaged product mainly includes the physical state, shape, strength, weight, structure, value, risk, etc., which is the first issue to be considered during packaging.
① Product state. There are mainly solid, liquid, gaseous, mixed, etc., different physical states, its packaging containers are different.
(2) Product appearance. Mainly square, cylindrical, polygonal, shaped, etc., its packaging should be designed according to the characteristics of the product shape, requiring small volume, good fixation, stable storage, and in line with the standard requirements.
(3) Product strength. For products with low strength and easy to be damaged, full consideration should be given to the protective performance of the package, and there should be obvious marks on the outside of the package.
(4) Product weight. For heavy products, special attention should be paid to the strength of the packaging to ensure that it is not damaged in circulation.
⑤ Product structure. Different products, often different structure, some not withstand pressure, some afraid of impact and so on. Only with a full understanding of product structure can different products be properly packaged.
⑥ Product value. Different products, the value is very different, the high value should be considered.
⑦ Product risk. For inflammable, explosive, toxic and other dangerous products, to ensure safety, on the packaging should be noted and specific marks.
How to position the packaging design
“What is our customer base?”
Different customer groups have different personalities and hobbies. According to different personalities and hobbies, to customize different packaging design, there is no doubt that there will be better marketing effect.
“When do we sell our products?”
According to the current trend, as well as the life of the product packaging, designers need to update the packaging in time. Otherwise, it will not keep up with the pace of the market and be eliminated.
“Where are our products sold?”
Products in different occasions, different regions, different humanistic habits, also need to carry on the appropriate positioning of packaging.
“Why design it this way?”
This problem is actually to make a summary of the above design, and timely emphasize the personality of their own products. Only clear their own personality, can give packaging life.
How to design the packaging of the product
Have their own design style, in the beginning to find their own product positioning.
Have practicability, choose the right materials, easy to save the low cost of the best.
Choose a plain color scheme, nothing too flashy, just simple.
Choose a suitable size and design the packaging that best fits the product.
Choose the right font and typography, and cleverly design into the packaging.
Carry out unpacking experience, modify product packaging for many times to achieve the best.
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Post time: Jan-03-2023